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Datacap and TruRating Announce New Partnership at RetailNOW

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TruRating, customer experience experts specializing in point-of-sale customer feedback solutions, and Datacap Systems, the leading integrated payments middleware provider, announced that TruRating will be launched on Datacap’s point-of-sale platform in Q3 2018.

TruRating provides easy-to-understand insights via an online dashboard and mobile app and represents the newest release in Datacap’s value-added offering. Their point-of-sale partners will very soon be able to deliver TruRating to their merchants, giving them the potential to generate an industry leading 88 percent customer response rate across categories including product, service and value.

“We’re excited to launch our customer feedback integration with Datacap, a FinTech pioneer that’s been around longer than the term FinTech,” said Georgina Nelson, TruRating CEO. “Their mature presence in the payments space provides even more credibility to our solution, and we’re delighted to be working with such an established partner to provide merchants with access to previously untapped customer insights.”

TruRating was launched by Nelson in 2014 to help merchants better understand the “silent majority” of customers who don’t leave feedback. As customers check out, they can answer a quick, one-question prompt on the payment terminal to easily share their thoughts across a variety of segments. This strategy has generated industry leading response rates, both in-store and online, and allows merchants to monitor feedback in near real-time.

“The integration with TruRating represents a significant value-add for our point-of-sale partners,” said Justin Zeigler, Datacap director of product strategy. “Point-of-sale providers can now present additional value to their merchant clients through an engaging customer feedback solution.”

In addition to this partnership, TruRating and Datacap lead a panel at RSPA’s RetailNOW, that took place last week in Nashville. The panel, titled “Impactful Selling By Focusing On Value” featured Zeigler and Alan Outlaw, N.A. president at TruRating. 

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