We’ve created this guide to help you use some of our core brand elements – our brand, logo, brand colors, brand names, etc.
Founded over 42 years ago, Datacap Systems based our initial business strategy on providing a cash register with integrated payments and data capture/movement capability, sold through a network of retail systems developers and their dealers. After successfully installing tens of thousands of ECR/POS terminals in retail chains across North America, we made an aggressive decision to lift the integrated payments functionality from its own ECR/POS register line and make it available to all ECR/POS suppliers. To avoid conflicts of interest in our sales channel, we methodically unwound our ECR/POS offerings and focused on delivering integrated payments as a middleware offering across many vertical markets.
With our extensive experience implementing our own integrated payments and data capture capabilities, we enjoyed a distinct competitive advantage in understanding the nuances of adding integrated payments and data movement to other third party systems. As the only integrated payments provider with both hardware and software based solutions, Datacap delivers a rich product set capable of supporting virtually any operating system, every card processor, all card types and many payment peripherals, all with a simple ‘one-to-many’ command interface.
Datacap offers highly scalable software and hardware products that can be operated at the store level, enterprise level or processor level, all supported and managed with cloud-based activation and configuration tools. With hundreds of thousands of successful payment installations showcasing many evolving product solutions, the one thing that hasn’t changed is that we remain strategically committed to delivering best-in-class payments and data capture solutions through a network of retail systems providers.
We Solve Payments Problems
Our logo is our most recognizable asset. That’s why we love it, are protective of it and ask you to follow the rules when you use it.
Primary Logo
Secondary Logo – White
All white Logo
All black Logo
Buffer Zone – for logo placement, observe a minimum 50 pixel buffer zone to prevent overcrowding the Datacap logo.
Do not change logo colors.
Do not remove elements from our logo.
Do not distort our logo in any way.
Here’s our brand colors / general color palette.
Datacap Red (logo)
HEX: #941A25
PANTONE P 54-8 C
C: 27
M: 100
Y: 91
K: 27
R: 148
G: 26
B: 37
Datacap Black (logo)
HEX: #231F20
PANTONE P Process Black C
C: 70
M: 67
Y: 64
K: 74
R: 35
G: 31
B: 32
Datacap Gray (logo)
HEX: #A6A6A6
PANTONE P 179-6 C
C: 37
M: 30
Y: 31
K: 0
R: 166
G: 166
B: 166
Steel Blue
HEX: #778799
PANTONE P 54-8 C
C: 58
M: 41
Y: 30
K: 2
R: 119
G: 135
B: 153
Light Gray
HEX: #F6F9FC
PANTONE P 115-1 C
C: 2
M: 1
Y: 0
K: 0
R: 246
G: 249
B: 252
White
HEX: #FFFFFF
C: 0
M: 0
Y: 0
K: 0
R: 255
G: 255
B: 255
Trademark and registration symbols should be used on the following company and product names (as shown below):
100 New Britain Blvd.
Chalfont, PA 18914
Phone: 215-997-8989
E-mail: sales@dcap.com
Hours of operation:
Monday – Friday 8:30am to 5:30pm EST
Datacap supports regulatory best practices in ADA and EMV with support of the Kiosk Industry Group and the Kiosk Association (KMA). The KMA works directly with the U.S. Access Board and is a participating organization with PCI SSC.