Datacap partners with Clutch to deliver integrated gift and loyalty support to the Point of Sale channel

Chalfont, PA – Datacap Systems, a leading integrated payments middleware provider, has partnered with Clutch, a customer data and marketing platform that helps B2C brands identify, understand and motivate their customers through personalized and effective engagements.

Clutch represents the first release in Datacap’s upcoming value-added services platform. Point of Sale partners can now access Clutch and other soon to be released third-party offerings via Datacap’s new “one-to-many” value-added services integration.

Clutch was created to help businesses succeed in an evolving marketing landscape. Since 2012, Clutch has continued to grow the platform into an innovative, data-centric marketing solution with one focus: empowering brands with the best technology so that they can identify, understand and motivate their customers. Clutch offers solutions for B2C companies including: CRM, Loyalty, Stored Value, Mobile, Email and Direct Mail

“The integration to the Clutch platform represents a significant value-add for Datacap’s Point of Sale partners,” commented Justin Zeigler, Dir Product Strategy at Datacap. “Point of Sale providers can now present additional value to their merchant clients by offering loyalty, gift and marketing services to help business owners better engage their customer base.”

“We’re thrilled to announce the news of our gift and loyalty integration with Datacap,” said Andy O’Dell, Chief Strategy Officer at Clutch, “we know that loyalty members spend 26% more than non-members, so the ability to manage enrollment in a secure and responsible manner while increasing revenue is a huge advantage for businesses of all kinds.”

Point of Sale Providers should reach out to their Datacap representative or log-in to the Datacap Developer portal to learn more. If your Point of Sale package isn’t yet integrated to Datacap’s payment interfaces, contact us today to get started!

About Datacap

Datacap Systems celebrates 35 years of successfully designing, manufacturing and marketing innovative integrated payment solutions. One simple interface allows Point of Sale developers to keep pace with evolving trends and payment industry standards, so they can spend development dollars on POS innovation rather than integrated payments. Because we sell our products exclusively through authorized POS resellers, merchants receive high-end payment solutions coupled with top-tier installation, service and support. Integrated payment solutions from Datacap are utilized by hundreds of POS applications in an array of vertical markets. Contact us to learn more! www.datacapsystems.com/contact-us

About Clutch

Clutch’s Customer Marketing platform delivers actionable customer intelligence and personalized engagements which empower B2C companies to uniquely identify, understand and motivate each individual in their customer base. The platform integrates real time customer data across point-of-sale, ecommerce, mobile and social channels, marketing touch points and more back to a single individual customer record. With the addition of machine learning, the platform is able to deliver highly personalized and relevant engagements to increase the value of each customer. Headquartered outside of Philadelphia, Clutch’s solutions impact over 120 million consumers of over 900 brands. For more information visit www.clutch.com, follow Clutch Holdings on LinkedIn or @ClutchSuccess on Twitter.

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