The term “white label payments” is fairly self-explanatory. When your payments partner offers white-label payments, you’re providing an existing payment technology under your business’ brand. Your clients never see the payments provider’s name, logo or branding elements – only yours. Your partner provides you with a website that doesn’t identify their company, and your clients see your brand on their merchant portals, reports, and other documents and communications.

It’s the best of both worlds; you don’t shoulder the burden of owning the payments infrastructure instead of tapping into the vendor’s years of expertise rather than starting from square one. And when you choose white labeling, clients link you to their payments experience – not other solutions providers who may have partnered with the payments company in the past.

In addition to elevating your brand, white-label payments offer more benefits to your business. By adding branded payments to your portfolio, clients and prospects will view your company as an expert in all of the technologies they need to run their businesses – and it will help you stand out in the crowded POS space. It will also help you avoid confusion with your clients about who to call if they need help or service. There’s one name on the account – yours. You control the customer experience with, of course, your payment partner’s help. Moreover, when you provide tailored solutions that meet merchants’ needs and provide the excellent service to back it up, you’ll build stronger, long-lasting relationships with your clients. 

Your payments partner may also allow you to reinforce your status as a total solutions provider by extending the white label approach to gift and loyalty cards or other value-added solutions they provide. Offering all payment solutions and value-adds under your brand allows you to present a cohesive look and feel to the services you provide.