A Profile of Holiday Omnichannel Shopping

Creating customer experiences that delight shoppers is ordinarily an objective for retailers, but it reaches the status of “mission-critical” during the holiday shopping season. From November through early January, shoppers are out in force, looking for the merchandise they need for gift-giving and holiday events. To capture their share of...

E-commerce

Derived from the phrase "electronic commerce," e-commerce refers to businesses that sell their products and/or services by way of the internet, frequently exclusively but not always. These transactions online transactions can derive from consumers or other businesses, with the two most common forms being from business to consumer (B2C) and...