Why You Should Add Digital Advertising at Checkout to Your Portfolio
Digital advertising at checkout is trending. Independent software vendors (ISVs) and value-added resellers (VARs) can meet the demand for these solutions that help personalize customer engagements, collect data on customer preferences, and allow retailers to build new revenue opportunities. ISVs and VARs themselves can grow their accounts by providing retail media solutions.
2026 Outlook for ISVs: Get Ready to Adapt to These Retail Trends
Retail trends for 2026 include agentic AI, social commerce, phygital retail, and retail media. ISVs need an innovative payments partner to meet demand for new solutions.