6 months later: Have consumers and merchants adopted EMV?
Let’s take a look at the state of EMV adoption now that six months have passed since the liability shift, with respect to consumers and merchants. The layout of the EMV landscape might surprise both shoppers and businesses.
With EMV in place, merchants should look to online security
With counterfeit cards presenting less of an opportunity, many fraudsters will turn to other means. Even with EMV in place, cards can still be stolen and used for online fraudulent activity.
Down to the wire: Why most SMBs aren’t planning to migrate to EMV by October 1st.
Tier-1 merchants have started their migration, but many SMBs don’t see the value in EMV.
