Let’s take a look at the state of EMV adoption now that six months have passed since the liability shift, with respect to consumers and merchants. The layout of the EMV landscape might surprise both shoppers and businesses.
With counterfeit cards presenting less of an opportunity, many fraudsters will turn to other means. Even with EMV in place, cards can still be stolen and used for online fraudulent activity.
Tier-1 merchants have started their migration, but many SMBs don’t see the value in EMV.