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A Profile of Holiday Omnichannel Shopping

Holiday Shopper on Phone

Creating customer experiences that delight shoppers is ordinarily an objective for retailers, but it reaches the status of “mission-critical” during the holiday shopping season. From November through early January, shoppers are out in force, looking for the merchandise they need for gift-giving and holiday events. To capture their share of this market, retailers offer specials […]

Why Merchants Need Modern Gift Card Solutions This Holiday Shopping Season

gift cards

Gift cards continue as the most popular holiday gift. National Retail Federation (NRF) data shows that six out of 10 consumers would like to receive a gift card and about the same number plan to give gift cards for the holidays. Restaurant gift cards top the list as the most popular, followed by department store, […]