Payment Technology Features that Enhance Customer Experiences

Payment Tech FeaturesPayment technology might not seem nearly as important to merchants as point of sale (POS) hardware and software when they’re in the market for new solutions, but ISVs definitely need to make it a priority. Robust payment solutions represent a crucial component of a plan to satisfy consumer demands, particularly for retail teams that accept the full range of payment methods with various devices. So, ISVs must integrate their POS software with a full-featured, omnichannel payment solution to help merchants enhance customer experience (CX) and help them increase loyalty and, ultimately, revenues.

However, for ISVs, building a solution that meets merchants’ needs can lead to stronger customer relationships and higher customer retention. Working with an agile payments solution provider with a commitment to innovation will help you stay relevant in an ever-evolving climate, hold onto or gain market share, and achieve business growth. The key is staying current with what consumers want and how to help your clients deliver it.

Payment Solution Features that Elevate CX

While you integrate with payment solutions to enable merchants to accept electronic payments and comply with regulations, don’t overlook their value for enhancing customer experiences. CX-enriching payment solution features to look for when you’re considering a new payments integration partner include:

  • Omnichannel Payments
    Omnichannel payments allow merchants to accept payments anywhere — at the counter, on a mobile device, on a self-service kiosk, via text to pay, or through payment links. They also support different ways to pay —  EMV card, contactless card, digital wallet, or online. When customers can choose the payment method they prefer, satisfaction increases. Merchants can tailor the options they offer to their customer base, such as “remembering” customers with tokens so they don’t have to enter payment data into forms each time they shop online.

  • Unattended Payments
    Self-service kiosks are in demand. A PYMNTS Intelligence report notes that more than 80% of consumers in America now favor these options, with more than 60% of them opting for self-service instead of traditional staffed checkouts. Payment solutions that support unattended payments allow ISVs to offer total solutions for self-checkout to complement attended checkouts and enhance customer experiences by offering them choices for service.

  • Mobile Point of Sale
    The ability to accept payments on mobile devices increases convenience. Restaurants can accept payment at the table, quick service restaurants (QSRs) can take payments in the drive-thru lane to keep lines moving, and retail sales associates can take payment when a customer makes a decision in the fitting room or in the aisles. The right payments solution integration will give your clients the agility they need to optimize customer experiences.

  • Omnichannel Gift Cards
    Gift cards continue to be a popular item, and digital gift cards are on the rise. Gift Card Granny reports that 80 percent of respondents to its survey purchased at least one digital gift card in 2024, up slightly from the previous year. A payment solution that includes omnichannel gift cards meets demand while enhancing customer experiences. This option allows the consumer the option of selling, loading, or redeeming gift cards to achieve consistency regardless of the channel.

  • Recurring Payments
    ISVs discovered the benefits of the subscription economy with SaaS solutions years ago. Now, many retailers are finding ways to build predictable recurring revenue by offering subscriptions. Partner with a payment solution provider that allows merchants to store payment data security with tokens, a move that saves consumers time when making payments and protects readable payment data from hackers. This capability can also help you create a stickier relationship with your clients who will count on you for token solutions.

  • Security
    The payment solution you choose must be compliant with Payment Card Industry (PCI) standards and defend against data breaches and business-threatening fines. However, securing data also impacts customer experience. A good track record of security builds trust, which can impact loyalty to your solutions.

Work with a Partner that Knows How to Enhance CX

The bottom line is that ISVs have many choices for payment integration partners. But choosing one that understands what consumers want and what merchants need to meet their demands can increase satisfaction and, ultimately, an ISV’s business growth.

Contact us to learn more about consumer trends, payment solution options, and how payments impact CX.

Enhance your Solutions with Omnichannel Payments!