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Datacap launches Omnichannel Gift and Loyalty platform, Datacap Gift™

Datacap Gift news storyChalfont, PA – Datacap Systems Inc., leading hardware and processor-agnostic omnichannel payments provider, has launched a white label-ready omnichannel gift and loyalty platform, Datacap Gift. The new platform enables omnichannel gift and loyalty (card-present and virtual), real-time reporting, white-label options and multi-location management for POS providers and their merchants. Datacap Gift shares the same integration paths as other Datacap products, GIFTePay™ (card-present) and Pay API™ (card-not-present), making it instantly accessible for hundreds of Point of Sale ISVs already integrated to Datacap today.

“Gift/loyalty services are an ideal way to deliver real value to a merchant while bolstering revenue and increasing overall account life,” comments Justin Zeigler, Dir of Product at Datacap Systems.  “Datacap Gift delivers a path for Datacap technology partners to rapidly position themselves as a full-service omnichannel gift/loyalty provider, creating a new recurring revenue opportunity for virtually every merchant installation.”

Datacap Gift key features include:

  • Omnichannel Gift/loyalty: Sell, load or redeem gift cards online or in-store for a consistent experience across all channels.
  • White-label gift: White-label all aspects of the platform including pre-branded gift cards, reporting dashboard and virtual terminal.
  • Full reporting: Real-time reporting is available 24/7 for solution providers and merchants. Utilize Datacap’s Reporting dashboard or API to view all gift transactions in real-time.
  • Alternative Gift Payments: Add support for alternative gift payments such as QR Code, Text-to-Pay, ‘prime-style’ memberships, online ordering, etc.
  • Check Balance tool: Cardholders can check gift card balances online or via QR code.
  • Promotions: Add pre-loaded promotions for products and services with automated expiration.
  • Easy Migration: Datacap Gift supports an easy migration to and from dozens of third party gift services.

Merchants interested in processing omnichannel gift/loyalty transactions should contact their POS reseller to learn how Datacap Gift can help consolidate gift and loyalty payments across online and brick-and-mortar. If your Point of Sale application isn’t yet integrated to Datacap Gift, contact us to get started today!

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