Chalfont, PA – Datacap Systems is pleased to announce certification and availability of high speed IP gift card interface to CardDog, the processing system for gift, loyalty, prepaid usage and discount card processing from Transaction Resources Inc. Tran ™ users can now access CardDog’s gift services with fast, 1-2 second IP gift card transactions. The expanding use of gift card programs by retailers of all sizes and CardDog’s growing customer base in the retail, restaurant, resort and lodging markets makes this an important new addition to Datacap’s Tran interfaces.
“Over the past 16 years, TRI has become a leading provider of payment processing solutions. We are very pleased to have certified the Tran interface to CardDog for Datacap users that are interested in processing gift, loyalty, prepaid and discount card transactions directly through their POS system,” announced TRI President David Frick. “We already support stand-beside terminals with CardDog,” explained Mr. Frick, “but connecting directly to the POS speeds the checkout process and provides a better experience for the merchant and their customer.”
Gift and prepaid cards are proven to increase retailer traffic and average ticket and margin, all while providing new revenue and promotional opportunities. Gift/prepaid card programs also reduce typical ‘gift certificate’ expenses, and can even be used to improve the cost and profitability of return transactions. Strong benefits to both consumers and retailers make gift card a required POS/ECR feature. Fast, IP-based gift card transactions enhance customer service and store operation efficiency. Having gift card transactions integrated into the store POS/ECR system provides additional retailer benefits, streamlining operations and enhancing store and cashier accountability. Dealers benefit from selling the additional gift card feature, additional revenue opportunities and improved customer retention.
CardDog gift services are available as a “split gift” for Datacap’s Tran product line. Specific features and services supported can be found at www.datacapsystems.com, and in dealer/reseller and POS developer documentation. Contact the Datacap sales department at 215/997-8989 or sales@dcap.com for additional information about gift card programs and services, and integrated payment solutions, or visit us at www.datacapsystems.com.
